The Growing Number of NIL Marketplaces
University of Illinois Memorial Stadium AP
It’s been over a year since the Student-Athlete Endorsement Rights Act was signed into law in Illinois. The law allows Illinois-based college athletes to be compensated for their name, image, or likeness. College athletes now have to navigate the world of marketing, promotions and communications; dealing with things such as endorsement deals, contracts and negotiations.
To discuss the growing number of NIL marketplaces, The 21st spoke to Sam Weber, the senior director of communications for Opendorse, a company that operates NIL marketplaces for several Illinois colleges and universities.
Guests:
Sam Weber
Senior Director of Communications, Opendorse
Sydney Stephens
Midfielder, University of Illinois Urbana-Champaign Women’s Soccer
Illinois Athletics Launches NIL Impact Campaign to Support Name, Image and Likenesshttps://t.co/rc7MuvWJXK @illiniguardians #NIL
— NIL Newsstand (@NILNewsstand) August 29, 2022